Spiritz Magazine April,2017

Liquor importers always know the pulse of the market. The same applies for Kaya Spirits, whose current import profile includes Moller and Vitalsberg lager beers. These two lagers are, both, from the original portfolio of Proex Brewing Co. from Saville, Spain, and are doing pretty well in their segment in India, so much so that Moller's portfolio is the fourth largest selling beer.

But according to the CEO of Kaya Spirits, Karun Kaura, Indian beer manufacturers are already doing a good job of making high quality beer, and they have all the wherewithal of making it better. He foresees a growing competition of domestic vs. imported - and in that he believes the local beer makers can and will surely give a tough competition to the foreign brands. But, in this one battle, like any other consumer product, the consumer remains the king.

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